About Me

I am Mark Maldonado, a digital strategist and marketing leader with over a decade of experience transforming audiences into engaged communities and customers into brand advocates. My expertise spans customer success, community building, and multi-channel storytelling, leveraging AI-driven insights and data to craft narratives that drive retention and measurable impact.

As a seasoned mobile strategist at Upland Mobile Commons, I managed a $10M+ portfolio of top-tier SaaS advocacy and nonprofit clients, delivering high retention and growth through strategic renewals, upsells, and personalized engagement campaigns. I partnered cross-functionally with Sales, Product, and Marketing teams to create compelling customer stories, case studies, and roundtables that amplified thought leadership and adoption.

As Director of Communications & Member Engagement for AFSCME Local 1624, I revitalized the organization’s public brand through integrated campaigns, experiential activations, and local partnerships—growing membership by over 40% and expanding digital reach across platforms like Instagram, TikTok, and Facebook. My campaigns blended in-person engagement with digital storytelling to humanize the brand and build lasting community trust.

I am passionate about harnessing storytelling, creative marketing, and data-driven strategy to foster vibrant communities and elevate brand impact. Skilled in multi-channel marketing, customer advocacy, and personalized engagement, I bring a proven track record of turning ideas into initiatives that inspire action and drive growth.